Top Best Software Tools for E-commerce Growth in 2024
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Today's e-commerce world is highly innovative, with many companies focusing on new tactics to set them apart from the competition. The growth of your e-commerce store is essential for long-term success, but that requires effective strategies and the right software tools to drive organic traffic and increase sales.
Several e-commerce businesses fail miserably to generate sales for specific reasons, including
- Relying on outdated marketing strategies
- Using outdated tools
- Failing to adapt to changes
You ought to avoid these mistakes and look for the right strategies for your e-commerce growth. However, to implement these strategies, you need the best software tools.
In this blog, we are going to introduce to you some of the best e-commerce tools that ensure remarkable growth in 2024.
Top 5 E-commerce Tools for Your Business Growth
Hubspot:
Hubspot is a widely used CRM (customer relationship management) software. It is also referred to as a customer platform driven by AI, which automates sales and marketing processes and nurtures better relationships with customers effectively. This CRM software tool is ideal for small and mid-sized businesses looking to grow.
Hubspot offers a wide range of effective features that help your e-commerce business create the best experience for your potential customers.
Key Features:
Contact Management: With this feature, you can easily add details, such as leads, prospects, contacts, and company information, to your new system and manage them efficiently. This, in turn, improves conversion and customer service.
Website Builder: Building a website with the HubSpot Builder is much easier than ever. It allows you to customize your website with a simple drag-and-drop interface.
Live Chat: It helps address customer queries in real-time, resulting in converting visitors into potential buyers. Since it is driven by AI, it provides 24/7 customer support.
Tracking Website Activities: This feature enables you to track visitors' activities on your website, such as their interactions with your site, the pages they visit, the time they spend on specific pages, and their exact locations. Hubspot tracks such movements with its browser cookies. This information helps you optimize your strategies accordingly to boost conversions.
AI Content Writer: This feature helps you create relevant, quality content and share it automatically, which streamlines your content creation process and saves you valuable time.
HubSpot has various modules, including:
- Marketing Hub
- Sales Hub
- Service Hub
- Content Hub
- Operations Hub
- Commerce Hub
These modules have specific features that you can leverage depending on your subscription plan.
Shopify:
Shopify is a very popular e-commerce platform that needs no introduction. As per the statistics, 5.23 million online stores leverage the features of Shopify to grow their e-commerce businesses.
Shopify allows you to build an online store and sell products easily. It offers top-notch built-in features that help expand your e-commerce business quickly.
Key Features:
Effective SEO Tools: Shopify provides you with great SEO tools that help you achieve higher ranking on search engine result pages.
Key Shopify SEO tools include:
- SpeedBoostr: This Shopify speed optimization tool is used to optimize your site's speed.
- VF Image Resizer & Optimizer: This is used to optimize images, which helps increase page load times.
- Plug-in SEO: This tool allows you to track your site's performance on search engines.
- Magical XML/HTML Sitemap: This SEO tool automates the process of building and managing sitemaps, leading to improved SEO rankings.
- Google Analytics: This tool provides insight into your site's traffic, customer buying behavior, and preferences, allowing you to meet their requirements.
- SEO Manager: This tool is used to automate search engine optimization processes.
Multilingual Support: Providing users with content in their native languages increases engagement. Shopify allows you to offer your product content and services in multiple languages support, enhancing your brand's global reach.
Multiple Payment Gateways: Shopify offers multiple payment gateways with lower charges that allow your customers to make a payment in their preferred currencies, leading to an enhanced shopping experience.
Allow for Seamless Integration with Third-Party Apps: Shopify allows you to integrate your store with third-party apps to streamline your regular tasks further, ultimately increasing productivity.
EngageBay:
EngageBay is a popular software with CRM used to improve marketing and sales and enhance customer support for startups and small e-commerce businesses. You can streamline your marketing activities using its advanced features.
Key Features:
Marketing Automation: It helps automate marketing operations and track the performance of their effectiveness. It also provides you with marketing data to optimize your campaign to influence customers in the best way possible.
Email Marketing: This feature allows you to create personalized emails and send them to customers. Most importantly, it automatically responds to users' email responses and addresses their issues quickly.
Lead Management: It is important to handle quality leads properly to convert them successfully. With EngageBay's lead management feature, you can easily capture, manage, and convert leads effectively.
Reporting and Analytics: These powerful tools of EngageBay enable you to make data-driven decisions. You can measure your business performance with customizable dashboards. Web analytics gives you an in-depth overview of user behavior, helping you make timely changes to your marketing and sales strategies.
EngageBay makes it easier for you to tackle your store from a single platform by allowing for seamless integration of your store with popular e-commerce platforms, such as Shopify, WooCommerce, and BigCommerce.
Templated:
Templated is undoubtedly a great tool for e-commerce businesses. One of the biggest advantages is that it can automatically generate images for your store's products. It allows you to use reusable templates for creating new attractive images and banners. This not only saves your precious time but also attracts potential customers to buy your products.
Since it is an AI-powered platform, meaning you will have to integrate APIs from your end. You can easily perform it through integrations with Make.com, Zapier, and other tools. This ultimately enhances your marketing efforts, which translates into increased sales.
Key Features:
Flexible Template Editor: This editor allows you to design versatile templates the way you want. The drag-and-drop functionality makes this process even much easier. These templates you can use in your apps to cater to your needs.
Easy Integration with No-Code Platforms: Allow seamless integrations with no-code platforms, such as Zapier, Airtable, Bubble, and more, to automate your marketing campaigns.
Desku:
Desku is customer support software powered by AI that enables your team to respond to and address customer queries quickly and efficiently with its powerful features. It is customers who help your business grow, and without their robust support, your brand will collapse at any time. This is where Desku comes into the picture. It automates the process of taking customer problems and resolving them, which wins their support and ultimately benefits your brand.
Key Features:
Live Chat: Almost every e-commerce software has integrated the AI-driven live chat feature to respond to user concerns. The live chat feature in Desku gives quick responses to customer queries and offers them solutions immediately.
Shared Inbox: This is a unified email management feature that allows your customer team to reply to email requests with a single email address. It helps your team to assign and prioritize tasks, ensuring they respond to emails on time.
Hassle-Free Integration with E-commerce Platforms: Desku also allows smooth integration with e-commerce platforms like WooCommerce.
All these features help your business enhance customer engagement, which in turn increases sales.
Conclusion
To stay relevant in the ever-evolving e-commerce landscape, utilizing the right software tools is essential. Tools like Hubspot, Shopify, EngageBay, and Desku provide businesses with the necessary features to enhance customer experiences, streamline operations, and drive growth in 2024.
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