What's Next in Mobile Commerce: Trends to Watch in 2024

April 15, 2024

In this modern era, changes are being witnessed every day. The younger generation is increasingly preferring mobile for online shopping. This is why new trends are emerging in mobile commerce that can attract more customers.

According to a survey, 79% of people made online shopping through mobile devices in the last six months.

For online store owners, keeping a close eye on mobile commerce trends is crucial. Staying updated on the latest mobile commerce trends can significantly expand your business. After all, neglecting the mobile user experience can negatively impact your overall success.

In this blog, we will discuss the mobile commerce trends of 2024, which are going to dominate this year.

What is Mobile Commerce?

Mobile commerce is famously known as m-commerce, which allows users to make purchases online through mobile devices or apps.

Latest Mobile Commerce Trends 2024

AI-Driven Personalization

The integration of Artificial Intelligence (AI) is useful in personalizing the user's experience doing shopping using mobile devices. By examining user data like browsing history, purchase behavior, and location, AI algorithms offer personalized product recommendations, showcase tailored promotions, and adapt app content dynamically, enhancing user engagement and satisfaction.

Additionally, AI-driven loyalty programs help nurture enduring connections with your audience, transforming the way of reward distribution and ensuring a deeply personalized customer journey.

Voice Search and Voice Shopping:

Voice search is quickly becoming popular, and mobile commerce is no different. More and more consumers are utilizing voice assistants like Siri, Google Assistant, and Alexa to find products, compare prices, and complete purchases.

Store owners should focus on enhancing their mobile platforms for voice queries. This can be achieved by integrating pertinent keywords and ensuring product descriptions are easily comprehensible through voice assistants. Voice search has the potential to simplify the product exploration process in mobile commerce, meeting the needs of users who favor hands-free interactions.

VR (Virtual Reality) & AR (Augmented Reality):

Virtual reality (VR) and augmented reality (AR) are popular terms in the world of e-commerce. Both have the potential to enhance the shopping experience.

Furthermore, there's a growing trend among customers to utilize VR/AR technology to virtually test products before making purchases, which effectively minimizes the likelihood of customers returning the products with dissatisfaction.

Moreover, with applications like Ikea, customers can simply point their phone camera at any space within their home or office, allowing the app to automatically measure it and suggest furniture options that complement the area.

Hyper-Personalized Push Notifications:

Hyper-personalized notifications entail customizing push notifications to individual users by analyzing their preferences, behaviors, and specific interests.

For example, let's say you offer a range of products, such as clothing. You've developed a mobile application where customers can conveniently browse and buy your goods. Additionally, you've created a separate app specifically for customers to provide reviews and ratings for the items they've bought.

Whenever a customer leaves a review or rating on a product using the review app, the information is promptly transmitted to your mobile shopping app in real-time.

Subsequently, your mobile app utilizes this data to send hyper-personalized push notifications to the customer based on their unique interests and preferences.

Growing Use of Retail Mobile Apps

More customers prefer the retail mobile apps to websites on their mobiles for online shopping. As per the report, 69% of internet users use different types of shopping apps on their smartphones to buy products. This is the prime reason why some e-commerce businesses have turned to mobile commerce to maximize their sales.

Live Commerce:

Live Commerce gives shoppers a platform to engage actively in real-time and enables them to inquire about products, gather details, and promptly receive responses from the seller.

Consequently, it fosters a lively and engaging environment that prompts viewers to make spontaneous decisions. Furthermore, the excitement of participating in an interactive experience and uncovering novel items adds to instant gratification.

After completing a purchase, shoppers instantly receive confirmation of their order. Additionally, order-tracking apps streamline the process, providing real-time updates on their delivery status.

Social Commerce:

The projected value of the worldwide social commerce market is anticipated to hit $2.9 trillion by 2026.

With the help of social commerce, enterprises directly sell products through social media platforms. Unlike social media marketing, social commerce allows users to complete their purchases directly within the social media network without redirecting them to an online store.

With more users spending extensive time on social media, social commerce emerges as a prominent mobile commerce trend to monitor closely in 2024.


The use of chatbots for improved customer support is a developing trend in mobile commerce, owing to their capacity to deliver prompt, tailored, and effective assistance to users.

Chatbots give quick responses to customer inquiries and offer immediate. In the rapid landscape of online shopping, customers value swift resolutions to their queries, whether pertaining to product availability, delivery schedules, or order monitoring.

This will improve transparency throughout the order fulfillment process, ensuring customers feel well-informed and empowered in their purchasing decisions, ultimately fostering greater trust in your brand.

One-Click Ordering:

A seamless checkout process is crucial for providing a holistic experience to mobile users. Given the tedious nature of entering information during checkout, one-click ordering is indispensable, which allows users to finalize their purchases with just a single click.

This results in a decrease in shopping cart abandonment, benefiting both businesses and customers alike. The adoption of one-click ordering technology stands as a significant m-commerce trend that more e-commerce enterprises will likely adopt in the coming years.

In-App Purchase:

In-app purchases have emerged as a prominent trend in mobile commerce, streamlining the shopping experience by enabling users to browse, select, and finalize transactions seamlessly within the app, thereby enhancing convenience and integration.

Through the provision of in-app purchases, merchants can encourage users to remain engaged within the app, which ultimately enhances brand loyalty and provides additional ways to display products and promotions to users over extended periods.

Top Mobile Commerce Strategies for Businesses

Mobile commerce has become an integrated part of the current business scenario. Many businessmen are switching from e-commerce to mobile commerce. In order to expand your customer base, you should have the best m-commerce strategies. So let’s discuss.

Customize your website for Mobile Devices:

Your website should be mobile-friendly and easy to navigate so that users can get a personalized shopping experience. So, how to optimize your website for mobile and smartphones?

  • Start with a mobile-friendly template when building your website from the ground up.
  • Conduct a comprehensive audit of your website to identify and rectify any elements that are not optimized for mobile use.
  • Ensure that all buttons and links are sized appropriately to accommodate easy tapping on mobile devices.
  • Streamline your website by removing unnecessary clutter and reducing the size of large files to improve loading times.
  • Test your website on various devices, including phones and tablets, to ensure compatibility and optimal performance across different platforms.

Harness Mobile App Features:

In addition to a mobile site, personalized apps for each platform enhance the mobile shopping experience.

Apps utilize device features like cameras, payment sensors, and push notifications, fostering innovation not possible on the web.

Some creative mobile commerce app features include:

  • Utilize push notifications to spotlight sales and promotions effectively.
  • Seamlessly integrate with payment gateways for convenient one-touch purchases.
  • Implement barcode scanning functionality to easily access product reviews and information.
  • Embrace AR (Augmented Reality) technology to enable buyers to visualize products within their own living spaces.

Personalize the Mobile Experience for Users:

Personalize the mobile experience to match the personal nature of mobile devices by utilizing user-provided information like name and location.

A few tips to personalize the experience include:

  • Welcome users by addressing them by name within the app or website interface.
  • Present personalized recommendations and search results derived from previous purchases.
  • Segment users according to their behavior and characteristics to provide customized promotions and offers.
  • Utilize location-based data to notify users about nearby stores or products relevant to their current context.


The future of mobile commerce revolves around crafting a smooth and tailored shopping experience. With AI-powered recommendations, one-click ordering, voice shopping, and in-app purchases, businesses are leveraging technology to simplify the journey and meet individual preferences. Moreover, the emergence of social commerce and live shopping events injects an interactive and immersive aspect into online shopping. By embracing these trends and placing user experience at the forefront, businesses can remain at the forefront of the dynamic mobile commerce scene and flourish.

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