Rich Push Notification Best Practices for Shopify eCommerce Apps: A Step-by-Step Guide

Over the last few years, push notifications has proven to be a game-changer for e-commerce, helping various brands promote their offers, increase customer retention, and strengthen relationships with customers.

With rich push notifications, digital marketing has become more powerful in terms of promotional aspects.

The push notifications that e-commerce businesses have been using for years have become less appealing as they lack elements that catch the eye of the audience. Whereas, on the other hand, rich push notifications offer attractive images, stunning videos, and interactive buttons to engage customers.

In this blog post, we will discuss rich push notifications.

Rich Push Notifications- An Overview?

Rich push notifications are an upgraded form of push notifications. It is a promotional tactic used by brands to woo their potential customers. It is a unique way to communicate with them for brand promotion.

They include top-notch media elements such as videos, audio, images, and GIFs. All these elements you can find within its notification bar are enough to grab users attention and give them a personalized user experience.

Interactive elements in the notifications guide users with CTAs on whether to rate your services, reply to your message, or confirm appointments. This will result in higher click-through rates and more user engagement.

With rich push notifications, you can easily reach out to your target audience and develop a stronger relationship with them.

Why Rich Notifications Matters?

Rich notifications are the need of the hour for e-commerce businesses across the globe to remain competitive. Rich push notifications create curiosity for your products among customers by displaying visually stunning videos and GIFs. As a result, they are attracted to buying products from your brand.

They can evoke users' emotions through relevant memes or GIFs. Such memes can bring a smile to your customers' faces, making them engage with your brand emotionally.

Images or videos can leave a long-lasting impression on users' minds if they have enough elements to trigger their emotions. Such a memorable experience further encourages them to buy products from your store repeatedly.

How Do They Work on iOS and Android?

Rich notifications function smoothly on both iOS and Android devices, but their delivery procedure is different.

On Android devices, you have limited options. That means you can use only service-based images for push notifications. Whereas, on iOS, you have different types of media, such as images, videos, audio, and interactive buttons, that you can use within your notification.

On top of this, both platforms offer customization options based on your needs. On iOS, you have the freedom to decide whether you want to receive a notification immediately or at your preferred time. On Android, categorize related notifications by creating channels.

Tips to Use Rich Push Notifications for Your Shopify eCommerce App

Here are a few best tips for using your Shopify store app to enhance audience engagement.

Personalization of Special Offers and Discounts:

Personalization is a crucial factor in the notifications to engage more customers. It is obvious that they expect a personalized experience when they receive your exclusive offers.

Whenever you send offers or discounts through push notifications, take customers preferences into account, which keeps their interest in your products intact.

Launch New Product Arrivals:

While launching a product, use eye-catching images or short videos, facilitated by rich push notifications. Display your product in a way that can catch the user's attention. There is no doubt that well-written text can affect an audience, but the impact of visuals on them can’t be overlooked. Visuals can give them a clear understanding of the product you are going to launch.

Remind them of Special Events and Countdowns:

Sending notifications by reminding them of the countdown to upcoming special events or sales is a great way to create anticipation among them. Using images or GIFs with a countdown timer encourages users to take immediate action.

Use Rich Images or videos of a Product:

Send alerts through push notifications by using a high-quality image of a product to make users curious. Showcase a video full of visual elements that describe the key features of your product, which enhances their allure for the product. This also helps reduce cart abandonment.

Product Restocking Reminders:

You can create curiosity among users by sending them notifications that you are restocking their favorite products. Make sure you use an engaging and eye-catching video or GIF to declare the grand return of the items in your store.

Best Practices for Rich Push Notifications:

Here are key practices that you can implement for rich push notifications

Focus on User’s Preferences:

If your notification caters to their requirements and preferences, they will definitely express their interest in your brand. Hence, try to keep your notifications relevant and personalized for quick engagement.

Use Rich Media Properly:

You should use text notifications for shipping and order confirmation. If you use rich media unnecessarily or recklessly for push notifications all the time, it will bore the audience and ultimately force them to uninstall your app.

Use Emojis:

Emojis are a unique way to appeal to the audience. They can easily catch their attention in a funny way and convey the message of your notification quickly.

Choose the Right Time for Notifications:

Sending notifications at the wrong time is a waste of time and resources. You get nothing. Hence, choose the time when users are free to react to your sent notifications. Consequently, this leads to higher conversions.

Keep Balance:

There should be an equal balance between text and visuals in your notification. The perfect blend of text and visuals leads to higher conversion rates. Your rich media should align perfectly with your copy. Don’t try to over-optimize it.

Try to use simple language in your text along with an eye-catching image or video to enhance their excitement.

Conclusion:

Put simply, rich push notifications are an effective tool to stand out from the crowd. They can easily catch users eyeballs. The above-mentioned tips on how to use rich push notifications help your brand retain more users and bring in more revenue.