Key Mobile App KPIs to Track Your Shopify App's Performance

Mobile apps have become an integral part of human lives as they simplify critical tasks and save valuable time. From shopping to shipping, customers rely on apps. Hence, it is imperative to periodically test your mobile app’s performance to be highly competitive in today’s tech-driven digital world.

The key reason behind tracking your app performance on Shopify is to ensure a better user experience, which leads to success. As customers are becoming more dependent on mobile devices, your main focus should be on enhancing the app’s performance.

In this blog, we will discuss the KPIs, which are used to track your app’s performance on Shopify. These KPIs help your business improve the overall performance of your app, and so does the user experience.

Importance of KPIs for Your App Performance

KPIs are vital to improving the performance of your Shopify app. It is a process that requires careful analysis of your app to ensure consistent growth.

If you turn a blind eye to problems your app has, it will cost you in terms of loss of users and revenue. These KPIs help you identify issues, which are responsible for your app’s decline.

After creating an app, you have to replace old features with new ones at a regular interval. You have to look into every key factor of your app, including speed, user engagement, retention rate, conversion rate, and traffic to make it relevant and competitive.

Through KPIs, you can keep an eye on these factors and enhance your app’s reach.

Key KPIs to Measure Shopify App Performance

Here are key KPIs for your mobile app performance that you should be aware of:

User Growth Rate:

User growth rate is a key KPI used to track your mobile performance, as it provides data on the percentage of users you gain or lose on your app. A decrease in users is a worrying sign for your Shopify app that requires immediate actions to prevent further decline. It also helps you address issues that cause user attrition.

App Churn Rate:

One of the most crucial mobile app KPI metrics is the churn rate. It is a report of active users uninstalling or unsubscribing your app within a specific timeframe. It is quite similar to retention rates and is also referred to as abandonment rates.

Retention Rate:

Retention rate is another important KPI metric that measures the percentage of users who return to your app to make purchases after a specific period of time. The higher the retention rate, the higher the profit.

Daily and Monthly Active Users:

These two mobile app KPIs provide data on the number of daily and monthly active users on your app. The daily active users metric allows you to analyze user engagement during special occasions and understand their behavior. While the monthly active users KPI metric helps you understand the current trends.

Stickiness:

Stickiness plays a crucial role in increasing customer retention. If your app doesn't have this element, you will experience a decline in customer retention. With this KPI, you can create opportunities to convert monthly active users to daily active users. To further improve your app’s stickiness, you can leverage push notifications and update your app timely.

Daily Session Length and Depth:

Session length mobile app KPI indicates how much time users spend on your app with their every visit and how much they engage with the pages in each session. If your mobile app witnesses a longer session, that will increase user engagement, which leads to more profit.

Average Screen Per Visit:

This KPI is responsible for higher user engagement. The screen displays the average number of pages a user visits on average within your app. The higher average screen per visit metric indicates the increasing user engagement in your app.

Average Order Value:

Average order value is an important mobile app metric used to track the amount spent by customers per purchase. You can increase AOV by collecting exact figures.

Exit Rate:

Exit rate indicates the specific screen where users exit the most and the number of users who abandon the app from that screen. To minimize the user exit rate, you should focus on screens that experience higher exits rather than just collecting the number of users who have dropped off.

Total Purchases:

It is a relatively straightforward mobile app KPI used to measure the total purchases your app generates over a specific period.

Average Revenue Per User (ARPU):

Average revenue per user is another important mobile app KPI metric used to calculate the average revenue generated by the average person in your app. ARPU indicates the revenue or amount you earn from each active user through in-app purchases, clicks, ad impressions, subscriptions, or other paid features.

Customer Lifetime Value:

Customer lifetime value (CLV) is an important KPI to get an insight into the net profit contributed by a customer to your app. It is beneficial for higher user engagement and conversion rates.

Conversion Rate:

Conversion rate is a reliable KPI that measures the percentage of users who complete all stages of the conversion funnel. Paid conversion rate and organic conversion rate are the two types of conversion rates.

Paid conversion rate comes from paid advertisements, while organic conversion is generated organically. (when customers visit your app organically).

Cart abandonment Rate:

This is a very crucial mobile app KPI metric that measures the percentage of customers who add products to the cart but, for some reason, abandon the cart in the middle without finalizing the transaction.

Cost Per Click:

Cost-per-click mobile app KPI is used to indicate how much money you spend on paid marketing to acquire clicks from customers.

Mobile App Loading Speed:

Mobile app loading speed is one of the most important mobile app performance KPI metrics. It tracks the time your page takes to load. If your app takes longer than expected, it is a signal that you need to take the necessary steps to stop users from abandoning your app.

Fast-loading page speed increases user engagement and conversion rate.

App Crash:

Crash report is a crucial mobile app KPI metric that measures the time it takes for the app to crash following installation.

Keywords:

This KPI includes using the keyword with a high volume and less competition for your app. Optimizing your app for appropriate keywords can increase its visibility and installs as well.

App Store Rating and Review:

You should not overlook these KPIs while tracking your app performance. Although not all of these ratings can be authentic, it is important to identify the true reviews.

App Store Ranking:

In addition to keywords, you should also check the rankings of your app store for various keywords, as their ranking may vary for each one. Regularly, analyze the position for each keyword to improve the performance of your app.

App Downloads:

It is a very significant mobile app KPI. More downloads indicate the better performance of your app. Hence, you need to keep an eye on this KPI.

Wrapping Up:

Using the above-mentioned key performance indicators (KPIs) is essential for tracking your Shopify app's performance. By focusing on metrics such as user growth rate, churn rate, and retention rate, you can identify areas for improvement and enhance overall app effectiveness. Regularly monitoring these KPIs ensures that your app remains competitive and meets user expectations.