Increase Mobile App Installs with These SMS Marketing Techniques

Your Shopify store is growing with each passing day, but you know there's more to be gained. A mobile app can boost customer engagement and sales, but getting users to download it can be a challenge. Don’t worry, SMS marketing can do this task efficiently and effectively. SMS boasts incredibly high open rates, making it a perfect tool to drive app downloads.

In this blog, we will discuss the various SMS marketing techniques to maximize mobile app installs.

What Is SMS Marketing?

SMS (short message service) marketing, also known as text marketing, is a method businesses largely use to send promotional updates to customers via text messages. In essence, SMS marketing is synonymous with text marketing.

In contrast to email marketing, SMS messages are quite short and have the potential to engage users more quickly.

SMS Marketing Tips to Increase Mobile App Downloads

Here, we have listed some of the best SMS marketing techniques that will increase mobile app downloads.

Announce the Launch of Your App:

Announcing the launch of an app through SMS creates a buzz among the users and fuels the essential initial boost of app downloads. SMS ensures that your announcement reaches the target audience.

It is important to recognize that messages from various channels can complement each other. If someone came across the announcement on social media but refrained from downloading the app due to the inconvenience of navigating links on such platforms, they would receive a reminder through SMS to install the app.

You can further develop short custom app download links and incorporate them into the message.

Encourage Downloads with Exclusive Offers:

Users typically express interest in your app when presented with a lucrative deal. Attractive offers often entice users to download and become active users of your app. Sending coupon codes and offering the best deals are among the effective SMS techniques for achieving this.

By leveraging SMS and its personalization capabilities, you can conduct a comprehensive analysis of user data, including their past purchase history and products they have previously shown interest in. With this analysis in hand, you can tailor offers that align with their preferences.

Encourage users by sending SMS messages that mention, 'Download our app now to get 20% off your first purchase!' This tactic will spur instant app installs and engagement. You can reward users for downloading the app, including:

• Provide exclusive access to new collections ahead of time.
• Extend invitations to users for free trials or premium app features.
• Send personalized birthday or anniversary wishes along with a special offer.

Gather Valuable Insights through Surveys:

Although sending surveys via SMS may not result in instant app installations, the valuable insights garnered about your audience can significantly enhance your app, which ultimately results in driving more downloads and fostering longer retention.

Surveys help you pinpoint any obstacles or user concerns within your app, then inform these users via an SMS campaign upon the launch of new features, reassuring them that their feedback has been acknowledged.

Surveys help you effectively modify your app store descriptions and content based on survey feedback, selecting keywords that resonate with your audience to increase downloads.

Start a Referral Program:

SMS marketing's reach and engagement supercharge the power of referral programs. SMS messages are generally read quickly by users once delivered. Some loyal users forward the referral messages to the persons who are in their contact list.

Don’t forget to include a call-to-action (CTA) and user-friendly links in your messages. Additionally, consider incorporating favorable user reviews and success stories into the message copy. Finally, provide a link for downloading your app.

Unveil New Products and Collections:

To remind users about the new products and collections added to your catalog, send them visually appealing SMS messages that highlight the exciting revelation about your upcoming action.

Additionally, you can also offer a special discount or exclusive offer that is redeemable only through your brand’s mobile app. You can also send invitations to VIP members and committed customers to get an exclusive glimpse of the launch. Moreover, keep sending countdown messages to maintain their excitement levels.

This approach develops curiosity in them, which leads to quick app downloads.

Start Loyalty Programs:

SMS can serve as a means to establish and cultivate enduring relationships via your loyalty program, which can be advertised through SMS messages.

Send personalized SMS messages offering discounts based on their past browsing and purchase history. Don't forget to categorize your loyalty program into tiers. Send personalized messages to each user.

Higher-tier members may enjoy early access to features or exclusive offers, such as expedited shipping when they make purchases through the app. Send SMS messages to users regarding a customer's achievement of reward points and add an app link to motivate them to shop again.

Reclaim Abandoned Carts:

It's a frustrating moment for every store owner when buyers abandon their carts for various reasons, making retention more challenging. However, with SMS, you can bring them back on board and encourage them to complete their purchases.

When customers abandon their carts, you need to act immediately. You need to send them SMS messages within one or two hours of abandonment as the desire to buy that particular product is still fresh in their minds. Mention in the message that you are offering a discount for a limited time to get a quick response from them.

Engage Users with Interactive Campaigns:

Make your marketing campaigns more engaging by gamifying them. Run polls, quizzes, or contests via SMS, requiring app downloads for participation. Make the process fun and enjoyable to encourage app downloads.

Reignite User Engagement:

Some store owners don’t bother about the users who visited their apps. Consequently, there are fewer chances of them returning. It is important to send them a reminder through SMS about the changes to your app since their last visit.

Encourage them to download the app by reminding them of the launch of the new version. Segmenting your audience effectively is crucial here to identify users most likely to re-engage, ensuring the SMS app download campaign's effectiveness.

Conclusion:

In sum, SMS marketing comes up with numerous techniques that help your app get noticed by users, thereby increasing app downloads.

From distributing coupon codes and exclusive offers to conducting surveys to gain deeper insights into your customers, SMS emerges as an incredibly potent medium for connecting with and engaging your target audience.